At Larimer & Co., we’re more than strategists and storytellers—we’re a collective of visionaries, creators, and collaborators united by a passion for purposeful design and meaningful impact. Each member of our team brings a unique perspective, deep expertise, and a relentless curiosity to every project. Together, we turn bold ideas into unforgettable brand experiences. Get to know the people behind the work—and the energy that drives it.

 

SHANON

Founder + Brand Architect

 

Shanon is a recognized thought leader in brand innovation, specializing in the built environment and global investment landscape. As CEO of Larimer & Co., he has led transformative branding initiatives for firms such as ZOM Living, Partners Group, Empira Group, Stonebridge Investments, RESM & Capital and Xenel—alongside iconic consumer brands like Disney, Coca-Cola, Marriott, and SeaWorld. With over 25 years of experience at the intersection of strategy, storytelling, and placemaking, Shanon builds brand platforms that create commercial value and cultural resonance. A frequent speaker on urban identity and creative economies, he serves on numerous civic boards and holds degrees from Kent State and Rollins College.

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SCOTT
Director of Strategic Partnerships + Innovation

 

Scott leads Strategic Partnerships and Innovation at Larimer & Co., where he cultivates purpose-driven alliances that create value for our clients, their audiences, and the communities they serve. With 25+ years of experience in experiential design, brand storytelling, and integrated marketing strategy, Scott unites vision and execution to drive initiatives that are both commercially smart and culturally meaningful. A summa cum laude graduate of Rollins College, he draws inspiration from design legends like Massimo Vignelli, Paul Rand, and Dieter Rams—applying their timeless principles to help brands grow with integrity, impact, and a sense of place.

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LEONARDO 
Brand Director

 

Leo serves as the Brand Director at Larimer & Co. and brings over two decades of brand development experience representing major corporations and emerging brands. Leo is passionate about promoting the value of great design with depth to deliver high-impact business performance for clients. He earned his degree in Graphic Design from Blas Pascal University in Córdoba, Argentina. When Leo’s not working in the office, he can be found enjoying pop culture, art and illustration that defend and promote diversity and global unity. It is said that creativity is intelligence having fun, and Leo brings all three to the brands and people he works with.

 
SETH 
Senior Brand Designer

 

Seth serves as the Senior Brand Designer at Larimer & Co. and brings more than two decades of experience in design. Seth’s portfolio includes work for major brands such as Lay’s, Coors, USA Today, Disney, Adidas and Union Pacific. His creative problem solving is simple and straightforward while his style is bold and personality driven. He loves helping companies of all sizes rediscover the wonder of their brand and visually express it in ways that create emotional connections which ultimately helps them level-up. Seth earned his degree in Advertising from the University of Nebraska. Creativity sits at the heart of Larimer & Co., and Seth is its champion.

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RICHARD
Director of Digital Brand Experiences

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Richard serves as the Director of Digital Brand Experiences at Larimer & Co. and inspires us all to use creativity to help our clients achieve extraordinary success. He is an expert in user experience and user interface design and likes to invent new ways to evolve brands with technology. Over a 22-year career, he has worked on many global brands including Disney, First Watch, Marriott, Hard Rock Café, McDonald’s, Stein Mart, APM Terminals, Motorola and YMCA. He earned his degree in graphic design from the University of South Florida. Richard leads our creative vision in the digital realm.

 

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