Larimer & Co. has been selected as the Agency of Record for The Julian at Creative Village, a $108M, 409-unit urban market-rate apartment community in Downtown Orlando. The 14-story complex will feature 6,500 square-feet of restaurant and retail space and will be located in the epicenter of Creative Village, a $1.5-Billion, 68-acre mixed-use, transit oriented, urban infill neighborhood. The Julian is anchored by the new UCF Downtown shared campus of the University of Central Florida and Valencia College -- the country’s second largest public university. Larimer & Co. provided the naming, theming, creative strategy and brand messaging from concept through completion and lease-up. The Julian is scheduled to open in mid-2020.